This week, the Social Media sphere has been atwitter about the changes in Facebook’s News Feed exposure algorithms. It’s true. Things have changed on Facebook, resulting in lots of commentary and complaints about a reduction in posting reach. Facebook has admitted to changes but, in typical fashion, hasn’t explained how to adapt, leading to a rash of postings like this one.
This meme is particularly off-base for Business Pages, So let me explain things a bit in hopes of slowing the onslaught of bad information and advice!
If you admin a Business Page, please, please! don’t ask your Page fans to add your Page to an Interest List. It is bad technique and bad etiquette. First off, it’s like telling them to put you on the bottom of the pile. You are adding an action layer into their ability to interact with your page…and you don’t want that! Even if they click ‘Show in News Feed’ FB sees the Interest List selection and considers that Page’s posting as not one of that person’s must sees. Second, just not cricket to expect your fans to go through all this malarkey just to stay in touch with your content. You are the one responsible for creating and maintaining interaction, not your fans. To stay visible on your fan’s news feeds, encourage interaction; ask for ‘likes’ and comments, and keep putting out value-added quality content!
Now, if you want to grab control of what you see in your own newsfeed…Interact! Clicking ‘like’ or commenting insures that Facebook knows you are interested a Page’s content. It notices that you frequently interact with this or that Page and continues to show them to you. If you have ‘liked’ a lot of Pages you can use the Interest List to categorize them, but be aware that you can hide things from yourself by doing so (see point #1).
You can also control what you see from friends. Put them into the ’Close Friends’ list if you don’t want to miss anything from them. Put them in ‘Acquaintances’ if you want to see less. You can also adjust what you see from other friends by hovering over their names and then going to the Settings. For example, you can opt out of seeing game activity, and Likes by your friends.
I hope this clears things up a bit. The truth is a Page’s postings never made it to more than a small percentage of its fans, and we’ve never been ‘required’ to pay for any of it. Facebook is evolving and it’s upon us as free users of the platform to adapt with it. Don’t jump on the Quick Fix Bandwagon!
As I wrap this post up, I’d like to take a moment and mention two great Social Media connections of mine. We’ve been nattering on about this subject all week and they both contributed greatly to my development of this post. Brook Ballard of B Squared Social Media and Mallie Hart, The Media Barista. Please click on over and absorb their wisdom too.
And here are links to additional commentary on the Great News Feed debate!
And join a discussion on this subject in Social Solutions Collective Linked In Group