Interest Lists for Greater Facebook News Feed Exposure…Not So Much!
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This week, the Social Media sphere has been atwitter about the changes in Facebook’s News Feed exposure algorithms. It’s true. Things have changed on Facebook, resulting in lots of commentary and complaints about a reduction in posting reach. Facebook has admitted to changes but, in typical fashion, hasn’t explained how to adapt, leading to a rash of postings like this one.

This meme is particularly off-base for Business Pages, So let me explain things a bit in hopes of slowing the onslaught of bad information and advice!

If you admin a Business Page, please, please! don’t ask your Page fans to add your Page to an Interest List. It is bad technique and bad etiquette. First off, it’s like telling them to put you on the bottom of the pile. You are adding an action layer into their ability to interact with your page…and you don’t want that! Even if they click ‘Show in News Feed’ FB sees the Interest List selection and considers that Page’s posting as not one of that person’s must sees. Second, just not cricket to expect your fans to go through all this malarkey just to stay in touch with your content. You are the one responsible for creating and maintaining interaction, not your fans. To stay visible on your fan’s news feeds, encourage interaction; ask for ‘likes’ and comments, and keep putting out value-added quality content!

Now, if you want to grab control of what you see in your own newsfeed…Interact! Clicking ‘like’ or commenting insures that Facebook knows you are interested a Page’s content. It notices that you frequently interact with this or that Page and continues to show them to you. If you have ‘liked’ a lot of Pages you can use the Interest List to categorize them, but be aware that you can hide things from yourself by doing so (see point #1).

You can also control what you see from friends. Put them into the ’Close Friends’ list if you don’t want to miss anything from them. Put them in ‘Acquaintances’ if you want to see less. You can also adjust what you see from other friends by hovering over their names and then going to the Settings. For example, you can opt out of seeing game activity, and Likes by your friends.

I hope this clears things up a bit. The truth is a Page’s postings never made it to more than a small percentage of its fans, and we’ve never been ‘required’ to pay for any of it. Facebook is evolving and it’s upon us as free users of the platform to adapt with it. Don’t jump on the Quick Fix Bandwagon!

As I wrap this post up, I’d like to take a moment and mention two great Social Media connections of mine. We’ve been nattering on about this subject all week and they both contributed greatly to my development of this post. Brook Ballard of B Squared Social Media and Mallie Hart, The Media Barista. Please click on over and absorb their wisdom too.

And here are links to additional commentary on the Great News Feed debate!

http://www.jonloomer.com/2012/10/18/your-facebook-fans-dont-care-about-reach/

http://offthewallsocial.com/2012/10/new-facebook-fix-interest-lists/

And join a discussion on this subject in Social Solutions Collective Linked In Group


Comments

Interest Lists for Greater Facebook News Feed Exposure…Not So Much! — 14 Comments

  1. Very poignant post, Kerry!

    Thanks so much for enlightening your readership on this issue.

    Frankly, I’ve always felt your website and/or blog should be the “hub” of content sharing. I use Facebook and other social media channels to direct fans and followers to my blog — so I’m not exactly thrilled to know a big majority of those folks aren’t seeing my updates. And unfortunately, my current budget doesn’t include funding for sponsored posts on Facebook. :(

    What can I say? Twitter is looking better every day. :)

  2. KERRY! I’m SO glad you wrote this up. I’m jealous actually … I’ve been ranting about it all week and just put a few posts and tweets out while you went and took the time to write an entire blog post. Thank you for taking it a step further!
    Lazy marketing needs to stop. I find it utterly shocking that brands would willingly ask their Fans to care about some algoritm or to take it a step further with other actions to “see” them in their Newsfeed. Facebook has made it quite clear that the algorithm is there to protect us from BORING, sales and marketing driven, and repetitive (think of the 80 billion memes you’ve seen circulate FB over the years) posts. I, for one, agree with them. It’s going to make lazy marketers work for their likes, comments and shares!

  3. Awesome…thanks for being someone who understands how this really works…I was still trying to figure it all out myself..glad you clarified…I didnt have too many questionsa bout it though as I was simply going to ignore it and just keep doing what I normally do

  4. Kerry, not only have business pages been posting the list message but I’ve seen friends jump on that bandwagon as well. As social media evolves and more users jump on to platforms, the more I see “casual” users sharing snippets of information, incorrectly, from social media business folks. Thanks for providing details to share with readers.

  5. Such valuable information. In two ways. You are letting us know that jumping to rash decisions based on what we see coming through our newsfeed is silly and giving us ways to combat what folks are complaining about on Facebook! Love it! Thanks1

  6. Late to the party because I was in the midst of my own blogging frenzy. You said it succinctly and eloquently, Kerry. The sharing of misinformation is more detrimental to our business than just about anything else!

  7. Thank you for writing this Kerry! I am so tired of seeing pages post this over and over again. If someone is really interested in your page and what you post then they will stop by to see what you’ve posted whether you’re on a list or not.

  8. Amen, Kerry! It comes across as rude and a little pushy, all this begging for attention. Like you said, it’s up to you to be engaging so you show up on newsfeeds naturally. I was so glad when “Get Notifications” was released. Finally, an easy way for people to see all the brand posts they want.

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